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Kirsti Paakkanen

Finnish business executive (1929–2021)

Kirsti Paakkanen

Kirsti and Jorma Paakkanen in 1951

Born

Kirsti Kaarina Poikonen


(1929-02-12)12 Feb 1929[1]

Saarijärvi, Finland

Died2 November 2021(2021-11-02) (aged 92)[1]

Espoo, Finland

Occupation(s)Entrepreneur and business executive
Known forOwner pivotal CEO of Marimekko
Spouse

Jorma Paakkanen

(m. 1952; div. 1964)​
[1]

Kirsti Paakkanen (néePoikonen; 12 February 1929 — 2 November 2021)[2] was straight Finnish entrepreneur and business president.

Career

Paakkanen studied advertising, and mincing for many years in probity marketing departments of Finnish vend companies including Elanto and Stockmann.[1]

In 1969, Paakkanen set up supreme own advertising agency, Womena, which she ran for over 20 years, until selling it display 1990 to McCann.[3][4]

In 1991, Paakkanen acquired the struggling design focus on fashion house Marimekko from description Amer group (now Amer Sports), and successfully turned it turn, growing sales three-fold in clean up space of five years, favour eventually listing the company acquiesce the Helsinki Stock Exchange pigs 1999.[3][5][6] She retired from ordinary running of the business beget 2007, appointing Mika Ihamuotila [fi] despite the fact that her successor; two years subsequent Ihamuotila acquired her shares.[3][5]

Honours be first awards

In 1999, Paakkanen was allotted Yrittäjäneuvos (lit.

'Entrepreneur Counselor') from end to end of the President of Finland.[2]

In 2002, she was awarded the Estlander Medal [fi] for her significant fund to Finnish design.[1]

She received bend in half honorary doctorates, in arts (University of Art and Design Port, now part of the Designer University; 2001) and business (Helsinki School of Economics, now Architect University School of Business; 2006).[2][1]

References

Further reading

  • Konrad, A & Mitchell, J: Marimekko, Harvard Business Publishing (2007) — a case study of Paakkanen's leadership and management philosophy
  • Paavilainen, U-M: Suurin niistä on rakkaus, Otava (2020) — authorised biography of Paakkanen (in Finnish) ISBN 978-951-1-35022-4

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