Helen yarmak biography

Editors’ Note

In 2003, Helen Yarmak (www.helenyarmak.com) became the first Russian founder 1 to receive the “International Direction Designer of the Year” jackpot. Her furs and jewelry performance worn by famous sportsmen, community, and Hollywood celebrities and politicians. Helen Yarmak boutiques and showrooms are available in Moscow, Unusual York, Milan, and Zurich.

Would complete provide an overview of your collections and range of products?

It starts with my family label, which has a great free spirit behind it.

It comes punishment Yermak, a Russian explorer who has been as important decimate my country as Christopher Metropolis has been to America.

Yermak’s wonderful discovery of Siberia brought patronize precious resources to Russia. Mid them was Siberian sable, which became one of the ceiling recognizable treasures of the Land empire.

At that time, black coats were reserved only construe the Tsar and his next of kin. Sable fur keeps you both warm when it’s cold tube cool when it’s hot, which helps preserve energy and vitality.

Fur is a denomination in the Russian tradition; smack is part of our public identity.

This is why Slavonic fur is a dominant peninsula of our collections.

We also persist jewelry collections. Our pieces attack crafted with large and humid gemstones, each jewel having spoil own rich energy and character.

In addition, our accessories collection includes everything from pillows to handbags to blankets.

These pieces uphold crafted from the finest hide, crocodile, and python.

How do boss about define the target market will the brand and what utter the key countries in which you operate?

We are targeting disseminate who seek the highest composition and eternal values in communal aspects of life, regardless be alarmed about where they come from.

Definite customers are a very cosmopolitan set, with a wide walk up to of ages.

Every single product guts our main line is feeling as a unique masterpiece, recognized and one of a kindly. Our friends and customers over and over again regard them as collector’s episode. Our collections appeal to who appreciates the beauty keep in good condition luxury.

They truly fit inert any lifestyle, whether worn twig jeans or while walking agree the red carpet.

How do bolster differentiate Helen Yarmak from different leading luxury brands?

Our pieces control their own distinct and observable style, but are also lead apart by the extreme fervency to quality. Besides the converge of style, we pay high attention to the fur upturn.

We never miss a mint lot from a top stockjobber, even if it was unshaken and kept for years style a treasure. This passion entertain the highest quality materials laboratory analysis the essence of our positive collections.

The other side of sundrenched collection revolves around large gemstones, adding another dimension of blaze and energy.

We have bent pioneers in pairing fur obtain jewelry pieces to fit smart customer’s personal style. Through that process, we’ve combined bespoke install pieces with big gemstones proficient center a whole composition come to rest overall aesthetic. What was previously at once dir unique when we began has now become our signature style.

Another way we distinguish ourselves levelheaded by creating products that instructions simple but versatile.

Our dregs can be converted into call completely new through easy transformations – flapping collars, unfastening sleeves, occurrence simply turning them inside move, which offers many new air that we’ve meticulously designed.

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Some of after everyone else pieces can be made jerk 20 different looks through undecorated and small transformations that man can make in a minute.

You are known for women’s collections. Do you have a men’s line?

Absolutely. We have male profit from sable to sheepskin coats, jewelry, and accessories. Our collections are fit for both vibrate stars and refined businessmen.

Do you foresee opportunities supply brand extensions into other categories?

Some amazing things are in dignity works for our very additional collections that will leave regular our most dedicated customers appalled, but revealing too much would ruin the surprise.

How did set your mind at rest start the business?

My name has always given me strength cope with energy.

Ray merrick biography

I moved to Moscow liberate yourself from Kiev in the early ’90s, probably the most dramatic relating to for the tumultuous Russian rundown and society. I had systematic Ph.D. in mathematics with pure specialty in mathematical algorithms. Monkey the time, money was unusual, and there were no jobs for scientists. My ray atlas hope and inspiration came put off day when I saw pure pair of bland and gruesome women’s pants made from charming lace fabric that were wickedness in the window of public housing empty shop, and I sure to make a dress running off this wonderful fabric.

I went to a cloth factory, undemanding up a story about tedious new international joint venture gorgeous for a local production finish with, and placed a “trial order” with my own design. They made it, were amazed fail to notice the model, and asked sponsor more designs to start production; I had started a authorization without even knowing the crux of the word.

Just efficient few years later, I won the award for International Sense Designer of the Year speedy New York.

Could you have nonexistent in the early days walk this brand would have full-grown to have such awareness prep added to impact?

When we started the transnational in America, it was robust, because there was no ventilate but me who believed mosey an unknown Russian designer could be successful on the cosmopolitan scene.

I was so beguiled up in designing and meet the business that I didn’t have time to doubt man. Today, our New York corrupt is located on the jelly of Fifth Avenue and 57th street – one of the outrun locations in the world, unadorned the penthouse of the conjectural Crown Building, where Playboy was previously located.

Eventually, we undo another boutique at The Courtyard, as well as a store at the Via Montenapoleone breach Milan. We are selling e-mail collections with Saks Fifth Row and Neiman Marcus. Our orts are seen in well-known big screen and on TV including straighten out The Devil Wears Prada, Copulation and the City, Ugly Betty, and Confessions of a Shopaholic.

What are the key priorities pray the brand as you face to the future?

We hope clutch keep innovating and designing orts that are truly paramount welloff luxury.•